MBA – Digital Marketing Strategy

Full-time program taught in English ( Duration : 1 Year )

General objective

Modern managers need to be able to prioritize task diversity, face intellectual challenges and find a work-life balance in their careers. The MBA in Digital Marketing Strategy aims to give students the necessary skills to pave their way to a successful career in the digital sector.

Learning outcomes

The students will develop the expertise required to evaluate, analyze and create digital marketing and communication campaigns. The program also covers in detail digital advertising, e-business and marketing of IoT, websites, web projects and web startups. The students will learn how to anticipate the changing trends in digital economy, e-business and digital marketing and prepare their organizations for it.
Mobile and IoT marketing are still in their nascent stages; our course will enable students to understand this developing market, and equip themselves to ride this new wave of opportunity.

Program overview

At the end of the program, students are required to do a 6-month internship with a company of their choice (anywhere in the world) where they can put their knowledge to practice.

SEMESTER 1

UPGRADING SESSIONS

WEBSITE & APPLICATION CREATION

DATA MINING FOR E-COMMERCE & E-MERCHANDISING

DIGITAL COMMUNICATION & SOCIAL MEDIA MARKETING

WEB PROJECT MANAGEMENT

CREATING & MANAGING A WEB STARTUP

SEMESTER 2

WEB, SOCIAL MEDIA, CROSS CANAL MARKETING

ONLINE REPUTATION & CRISIS MANAGEMENT

SOCIAL MEDIA KPI & ANALYTICS

DIGITAL ADVERTISING

SOCIAL GAMING & GAMIFICATION

MOBILE & IOT MARKETING

Modules

Foundation courses
Online reputation & Crisis management
Web, social media
& Cross Canal Marketing
Social Media KPI and Analytics
Web Project Management
Creating and managing a web startup

Electives
Community Management
Editorial Content
Storytelling and Personal Branding
Website & Application Creation
UX and Website Design
Data Mining for e-commerce
& e-merchandising
Digital Advertising
Social Gaming and Gamification
Mobile & IoT Marketing

Core courses
Law and New Technologies
Big Data

Projects

JUNIOR CONSULTANT PROJECT
Students are required to work as junior consultants with a firm on developing and implementing a digital and social media strategy for a product or service. During the project, the students get the opportunity to apply in a professional context the concepts, tools and methods taught in the course. Students also get the opportunity to execute a project entirely, from the formulation of the recommendations to satisfying the operational expectations of customers.

PROFESSIONAL PROJECT
Students are required to develop their skills and abilities as professionals and work on their resume, cover letter, and presentation skills. This course guides students on identifying their orientations and developing road maps for their future careers.

Entry requirements

Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.

English test IELTS 6.0 or equivalent requested

Interview (either face-to-face or at distance)