Masters in Web development and E-business

This course is a continuation of BSc Multimedia – Web development and E-business. Those who directly join to the Master Programme will have a restructured Syllabus.

First Year

Semester I

Report end of internship
Jury – 1 Semester
Internship abroad

Semester II

Common Core Marketing 1 : Marketing & Product Launch

Marketing & Market Research
Consumer Marketing & Sociology
Competitive marketing
The marketing & product strategy
Digital marketing strategy
Social media marketing
call for tender strategy
Legal

Web & eBusiness 9 : E-marketing

Digital Strategy Overview
Trafic and acquisiton management
Excel programmation
Curstomers Relationship Management

Web & eBusiness 10 : Marketing Strategy and Technique

Cross Media Strategy
Digital Marketing Plan conception
Hacking Technics
Symfony 2 : beginners technicsBAP – Project Bidding
Jury – Tender – Semester 2
English
Sports (12 optional)
Associative humanitarian activity
Business meetings
Participation in school life
International Week

Second Year

Semester I

Common Core Management 1 : Management & Creative Company

Innovation Management
Project Management & Marketing
Data Mining & Data Visualization
Management & Strategy
Team Management Tools
Management & Development of a Business Plan
Human Resources
Negotiation

Web & eBusiness 11 : ebusiness
Business Development
3 to 5 years vision
Bigdata
Business Plan with Excel

Semester II

Web & eBusiness 12 : ebusiness – Management and Finance

Ebusiness teambuilding seminar
Finance
Human ressources
Quality inquiries

BAP – Business Plan Project – Semester 1
Examining committee – Business Plan – Semester 1
English – Semester 1
Sports ( 12 optional )
Associational activity / Humanitarian – Semester 1
Participation in school life
Business meetings
International Week

Report end of internship
Jury Certification
Internship abroad
Accession Jobs