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العربيةBSC Multimedia – Digital Communication
First Year
Semester I
Graphic Project 1/ Photoshop Illustrations
Web Development Initiation
Graphic Project 2/ Illustrations/ Illustrator
3DS Initiation
Digital Communication & Visual Communication
Advertising, communication, social networks from the twentieth to the twenty-first century
Graphic Project 3/ 2D Animation / Flash
Galaxy of communication: the different types of campaigns
Graphic Project 4/ Editing/ Indesign
Computer Graphic & SFX & Video Games
Game concept
Character modeling
Scenario
Character animation
LANGUAGE English – Semester 1
CULTURE – Cinema
HISTORY OF ART – History of art
FRENCH SUPPORT – French support
SPORTS ACTIVITIES – Sports Activities – Semester 1
ASSOCIATIONAL ACTIVITY – Associational activity / Humanitarian – Semester 1
Semester II
Web and e-Business
Javascript
Integration and responsive design (XHTML/CSS – HTML5 CSS3)
PHPMySQL beginers
PHPMySQL advanced
Digital Communication & Visual Communication
Advertising, communication, social networks from the twentieth to the twenty-first century
Graphic Project 3/ 2D Animation / Flash
Galaxy of communication: the different types of campaigns
Graphic Project 4/ Editing/ Indesign
Computer Graphic & SFX & Video Games
Game design
3D Animation 1
3D Animation 2
Unity3D
LANGUAGE English – Semester 1
CULTURE – Cinema
HISTORY OF ART – History of art
FRENCH SUPPORT – French support
SPORTS ACTIVITIES – Sports Activities – Semester 2
ASSOCIATIONAL ACTIVITY – Associational activity / Humanitarian – Semester 2
End of the Year Jury
Individual project of the year & Defence
Community Life – Participation in School Life
Business Meetings
Japanese 42 hours
Workshops – Workshops – Choice of Axes
Second Year
Semester I
Common Core Web 1 : Conception / Production
Web design and Benchmarking
CMS
Integration (level 1)
Art Direction
Usability (part 1)
Intégration (level 2) HTML5 / CSS3
Responsive design & Web accessibility
Graphical development tool
Digital Communication 1 : marketing and communication basics
Discovery and analysis of the existing of business universe
Mix marketing fundamentals
Marketing strategy to Communication strategy
Internal communication
Communication Company 2 : The editorial Communication
The business press, the internal and the external newspaper
The communication of the Internet business
Presentation of the editorial design, fundamentals of writing advertising with specific media
Building the print Post, 8 major families of concepts in print communication
BAP Project – Semester 1
Jury Semester 1
English Semester 1
Sports Activities Semester 1
Associational activity/ Humanitarian – Semester 1
Semester II
Common Core Web 2
SEO and Positioning
Content creation 1 : Prepare to be referenced
Community Management
Virality strategy : Buzz
Content creation 2 : Video
Usability of mobile and touchscreen interfaces
Hello world of apps (Facebook Android Iphone And Mashups)
Project Manager budding
Communication Company 3 : The Consumer
Corporate communications in line with societal trends
The consumer, who is he?
Studies and Databases
Corporate strategy to the strategy of external communication and internal communication strategy
Communication Company 4 : Strategy and Communication
Consumers 2000s (socio-styles, sources CCA)
The basics of strategic planning
Technical analysis and creativity
Web strategies and new practices of media planning
BAP Project – Semester 2
Jury – Semester 2
LANGUAGE English – Semester 2
SPORTS ACTIVITIES Sports Activities – Semester 2
ASSOCIATIONAL ACTIVITY Associational activity / Humanitarian – Semester 2
Axis craft project
Participation in school life
Business meetings
Japanese (36 h optional)
Jury preparation tools
International Week
Third Year
Semester I
Common Core Project Management 1 : The fundamentals of project management
Project management Fundamentals
Customer Relationship
Design Experience
Planning and production management
Project Management advanced
Risk Management
Project management (Agile methodology)
Testing Phase
Communication Company 5 : Strategies decommunication means
Adapt to support increasingly diverse
Mass campaigns: general media, themes, local and regional
Campaigns with very targeted actions
Campaigns with targeting and interactivity
Communication Company 6 : Media Strategy and multichannel
Communications lobbying of influence patronage, sponsorship, public relations lobbying
Local communication
360 communication strategy
nvestor Relations
BAP Project – Semester 1
Jury – Semester 1
English – Semester 1
Sports Activities – Semester 1
Associational activity / Humanitarian – Semester 1
Semester II
Common Core Project Management 2 : Quality Management and Culture Project
Project Strategy
Team and processes management
Marketing & Market Research
Marketing & Product Launch
The value and profitability of a project / Excel
Dashboard and Excel
Creativity
Creativity & Buzzies Awards
Communication Company 7 : Editorial Communication
The search advertising concepts and the creation in line with customer demand
Video communication. The newspaper print and web business
The creative process and creating direct marketing
The essential steps of brief validation of successful advertising concept
Communication Company 8 : Sales and Communication
The cross media strategy and story telling
The research institutes, measures advertising effectiveness
The sales agency and governance, culture and business management
The evolution of communication / international communication strategies
BAP Project – Semester 2
Jury – Semester 2
English – Semester 2
Sports Activities – Semester 2
Associational activity / Humanitarian – Semester 2
Axis craft project
Participation in school life
Business meetings
Japanese (36 h optional)
Jury preparation tools
International Week
HP / motivation letter / interview – Intro life business