Marketing Degree

study marketing in Prague

Study Marketing ,Bachelors and Masters in Europe

by Czech College / Sunday, 21 September 2014 / Published in Study in Europe

There is an all time demand for Marketing Professionals in every industry sector, particularly  in  manufacturing to pharmaceuticals, fashion, financial services and the tourism industries.Like wise marketing is  one of the fastest growing industries in the world, combining elements of many other professions, it offers highly rewarding work for creative and motivated people.

There a few basic types of marketing degrees that can be attained at colleges or universities. The most popular degrees are bachelor degrees and master’s degrees.

Bachelor Degrees

Bachelor degree’s can normally be attained within three to four years of full-time study. This is regarded as the standard qualification within the marketing industry and usually compromises of a fixed range of modules in the first year or two, allowing you to specialise within a particular area of marketing in your final two years.

Master Degrees

Master’s degrees usually take one to two years of full-time study and many institutions require applicants to hold a bachelor’s degree or equivalent prior to starting. Marketing master’s degrees are often specialised to your interests within marketing, often building upon the specialist knowledge acquired towards the end of your bachelor degree.

Scope of Studying Marketing 

Almost every business incorporates marketing of some type such as public relations staff, brand managers and advertisement consultants.

Public Relations, often referred to as PR or communications specialists handle a business’s public image, which includes writing press releases and speeches. A good selection of media contacts and a talent for clear expression is required but good public relations officers are always in demand for all types of business. Almost ten per cent of all marketing degree graduates who went on to work within the marketing industry chose a PR career.

Brand managers usually work to enhance the image of a company in the eyes of the public or potential clients. Normally these jobs are found at larger companies, although brand management companies have been more widespread recently, working with a number of businesses to enhance their identity within their target audiences.

Account executives, although still a role within the marketing industry, take up a more sales based role acting as a middleman between advertising companies and their clients. They may direct potential businesses to advertising agencies specialising in certain forms such as print, broadcast or web advertisement and they maintain business relationships between existing clients. This role offers a balance of the advertisement industry as well as outside companies.

Why Study Marketing in Europe 

Doing a Marketing Degree in Europe is taking advantage of the chance to study a practical diploma relevant to the industry and the multicultural environment. Developed competencies learnt during the studied in Europe  will quickly find that they can be applied in the everyday life of a company.On the other hand, bank and insurance sectors have started to recruit in Europe, because they are looking for people able to work anywhere in the world, in non-structured environments such as the new markets in Asia and South America.Large multinationals are always interested in investing in quality graduates who may become top managers in the future.

Marketing courses can offer excellent international opportunities. As more businesses become international, the need for marketing professionals in different countries increases. Previously the best paid jobs in the marketing industry were found in London and New York but now companies are eager to expand into new countries, they find themselves requiring people with marketing degrees who also have a knowledge of the country. For international students this could mean you improve your job prospects. Knowledge of the country you are from, combined with the knowledge built up from living and studying a marketing degree abroad could make you more employable.

Study Marketing in Czech Republic 

Czech Republic in Europe is  home to number of world class institutions.Czech Republic offers quality education and research, especially in Business,Sciences, Engineering and Medicine.  About one-third of Czech students study economics, finance or IT. The Charles University in Prague was founded in 1348 and is the oldest university in the Central Europe. Quality assurance of various activities of higher education institutions belongs to the main priorities of the Ministry of Education, Youth and Sports.

Studying in the Czech Republic puts you in the middle of Europe and you have a great chance to discover all European countries and places you might otherwise not have had the opportunity to visit.Although some nickname Czech Republic as Switzerland of the Eastern Europe, the costs of living in Czech Republic are among the cheapest in the Central and Eastern European countries so the life is thus more affordable.

Czech Col­lege based in Prague  is new age Business School that offers affordable quality education . We now offers 2 different  programmes  in marketing .

Contact us for more details if you are interested enroll in a marketing programme with us in Prague.